Dal Lake, often called the "Jewel of Srinagar," is a breathtaking spectacle. The gentle glide of traditional shikaras across its surface only adds to the magic, offering visitors an unforgettable experience. These wooden boats have been touring the lake for decades, becoming the norm for sightseeing activities in Kashmir. Over the years, excessive commercialisation of this service and the evident exploitation of shikhara operators by middlemen, coupled with uncertain economic conditions, have gradually endangered the sustainability of their livelihoods. Uber has now introduced ‘Uber Shikara,’ a collaborative effort with the local shikara union to simplify shikara rides for tourists and operators. Uber Shikara offers a hassle-free and memorable experience. Ensuring fixed prices and promises technological and economic progress to the local tourist industry. This initiative was launched just in time for the busy winter season, offering travellers a seamless way to experience the scenic beauty of Dal Lake. A shikhara donning the black ‘Uber’ banner drifts leisurely on Dal Lake via X (formerly Twitter) Prabhjeet Singh, President of Uber India and South Asia, said this initiative was a 'humble attempt to blend technology and tradition.’ Wali Mohammad Bhatt, president of the Shikara Owners Association, welcomed this development by saying, "Uber service will boost shikara operators' business as the app will facilitate the booking of the boats at fixed rates and end bargaining, which provides relief to tourists. The booking will also provide assured income for Shikara operators. We expect more Shikara to join Uber, based on the response of tourists," However, some operators are sceptical of this development; they believe it will have little impact on their previously established customer base. Some operators aren’t aware of Uber’s relevance in the tech and transport industry. Others may face difficulties navigating the app’s logistics, including registering on the platform, booking rides, and understanding features like driver ratings. In a post on X (formerly Twitter), Manoj Sinha, Jammu and Kashmir’s Lieutenant Governor commented, “Launch of Uber Shikara in Srinagar is a testament to creative ways technology can enhance our cultural heritage. This offering in the upcoming tourist season will allow visitors to experience the timeless charm of Shikara rides, a hallmark of the beauty of Jammu and Kashmir.” The Uber Shikhara initiative not only demonstrates the company's flexibility but also its commitment to innovation. The program has successfully integrated old-day tradition with new-age modern accessibility, but at the same time, it has also opened doors for tourism workers at grass-root levels, thus revitalising tourism at a regional level. Tourism in Kashmir has seen a recent blow, but small additions like these can be a real change-maker, as the Uber Shikhara service grows in popularity, it is likely to become a key feature of the travel and tourism industry in Kashmir. This initiative represents a true paradigm shift, transforming the tourism landscape. By leveraging existing markets and prioritizing sustainable practices, this collaboration empowers local operators, promotes responsible travel, and seamlessly integrates technology for a more convenient experience. It's a win-win scenario that elevates the entire industry.
15 Dec 2024
Keya Waghmare
